Gala Games, a blockchain-based gaming platform that rewards users with in-game and non-fungible tokens (NFTs), has released its plans for 2023.
Gala Games’ Strategy
Per a report shared on January 29, the objective of the platform this year is to continue supporting the broader gaming ecosystem, move to mobile, and carve out market share while anchoring its strategy on four key pillars, touching on sharing updates, conquering mobile, protecting utility, and remaining visible.
Gala Games has specified that all games within its ecosystem will use GALA as the primary token. GALA is the native currency of the gaming portal and gifts users to vote on proposals.
The platform leverages blockchain technology and aims to lead in the sphere. Over the months, including in 2022, when gaming activities contracted due to an extended bear market that saw crypto assets like Bitcoin and Ethereum more than half from their 2021 peaks, Gala Games continued to strike valuable partnerships.
To build on this base, Gala Games is setting aside over $300 million to support projects in the gaming ecosystem. Out of this amount, the platform has deployed 50% of the amount.
They revealed that they are still working with, among others, Gamedia, Artic 7, and Shiver Entertainment. Besides partnering with external game developers, Gala Games works with their internal game developers. Subsequently, the platform updated the community that they plan to re-launch Town Star in partnership with “The Walking Dead Empires.” In the same vein, several gaming titles will be launched in 2023 and 2024.
Move to Mobile
This year, Gala Games added, they expect more intellectual property holders to join their growing ecosystem. Some of them include PokeGo and AMC. On January 23, Gala Games announced the acquisition of Ember Entertainment and its gaming portfolio comprising over 15 games. Together, these games have been downloaded over 20 million times since deployment.
On their plans to move to mobile, they will avail web3 games such as Meow Match and Aqua Blast to gamers. Meow Match, Gala Games added, will be the first to integrate a monetization strategy. The decision to move has been part of the Gala Games’ strategic plan over the years. As they do so, they said they expect to retain high quality, as expected by the over 2.8 billion mobile gamers, while enabling players to take charge of their digital assets.